Dolce&Gabbana renews its connection with the world of beauty by participating in the fourth edition of Milano Beauty Week, the event conceived by Cosmetica Italia in collaboration with Cosmoprof and Esxence. From September 17th to 21st, the brand brings a series of initiatives dedicated to the universe of fragrances and make-up to the heart of the city.
The return of Beauty Tram
Following last year’s success, Dolce&Gabbana returns to delight with its exclusive Beauty Tram. On board the special itinerant installation, the brand invites guests to a sensory journey through the Devotion fragrance family, featuring olfactory experiences and personalized activities.
Visitors can test themselves in a fragrance note recognition challenge and, thanks to the Fragrance Finder service, discover the scent that best matches their personal style. Completing the experience are instant photos against a themed backdrop and the gifting machine, offering Devotion fragrance miniatures for him and for her.
The Corso Venezia Kiosk
The Dolce&Gabbana Kiosk at Corso Venezia 19 opens its doors to everyone.
With a Beauty Tram Ticket, visitors can collect a special gift; those stopping by the Edicola without one will still receive a complimentary present and can book a personalized make-up session. A unique opportunity to discover the latest beauty launches and immerse yourself in the elegance of the Dolce&Gabbana Flawless Look.
The boutique at Via della Spiga 2
Inside the Dolce&Gabbana boutique on Via della Spiga 2 in Milan, guests can explore all of the brand’s beauty services and book a complimentary personalized consultation. This unique experience is designed for those who wish to discover the full range of the brand’s fragrances and make-up, guided by experts in tailored beauty products and rituals.
Itinerary and dates
The Dolce&Gabbana Beauty Tram will travel through central Milan from September 18th to 21st, with rides running from 4:00 PM to 8:00 PM, stopping at some of the city’s most iconic locations: Piazza Castello, Via Manzoni – Teatro La Scala, Piazza Garibaldi, and the Arco della Pace.
The Dolce&Gabbana Kiosk will host the Beauty event from September 17th to 21st, from 10:30 AM to 7:00 PM.
Reservations for the Beauty Tram experience can be made on the website:
https://beauty-tram.dolcegabbana.it/