Warm, enveloping atmospheres filled with mystery and passion, inspired by Italian cinema of the 1970s: this is the world that director and creative lead Mert Alas brings to life in the new Dolce&Gabbana The One Campaign.
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On set, the director oversees every creative phase, studying camera angles, sculpting the light, and guiding the talents with a sensibility that blends technical rigor, instinct and emotion.
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Madonna commands the lens with magnetic presence, reinterpreting seduction through a unique language that captures the gaze and suspends time.
Alongside Madonna, actor Alberto Guerra: intense and authentic, part of a narrative shaped by desire, jealousy and intimacy.
The backstage is enriched by a special moment: the recording of the song ‘La Bambola’. Madonna reinterprets Patty Pravo’s iconic track in a personal version, performed entirely in Italian, which becomes the campaign’s exclusive soundtrack.
Dolce&Gabbana The One: a new chapter
Charisma and personality come together in two creations that tell a story of twenty years of timeless elegance: The One Eau de Parfum Intense and The One For Men Parfum.
Find your Aura
Each of us radiates a unique Aura.
