Dolce&Gabbana strengthens its connection with China by taking part in the eighth edition of the 2025 China International Import Expo (CIIE), one of the most important trade and institutional events worldwide.
Now in its sixth year of participation, the brand has turned its attention to Dolce&Gabbana Beauty — a strategic division established in 2022 when the company decided to bring the business in-house, moving away from its previous licensing model in order to take direct control of production, distribution, and sales. The move reflects the Group’s long-term vision and its commitment to reinforcing its “Made in Italy” positioning across all areas of activity.
An immersive, theatrical installation bathed in gold — a symbol of light, energy, and preciousness – transformed the exhibition space into a truly unique experience. One standout feature was an amphitheater-inspired space designed to host round tables and masterclasses led by fragrance and cosmetics experts.
Through digital pathways, sensory explorations, and interactive stations dedicated to the Dolce&Gabbana Beauty lines, visitors experienced the Italian excellence behind the products: from the ingredient selection to the choice of active components that combine innovation, research, and high performance.
Dolce&Gabbana has therefore outlined a multi-year strategic plan that envisions the official debut of its Beauty collections in the Chinese market in 2026, marking a pivotal milestone in its worldwide expansion.
