Movement, rhythm, energy. The Dolce&Gabbana Fall/Winter 2025 Eyewear Campaign unfolds through dynamic shots and deliberately blurred frames, capturing the unrepeatable instant — the spontaneity that lives in natural poses and free gestures, like a dance that begins unexpectedly, unbound by rules.
Contemporary allure
An ode to confidence and bold freshness, the campaign channels Dolce&Gabbana’s glamorous spirit — cosmopolitan by nature, perfectly immersed in today’s everyday style.
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Inside a fleeting moment
Time unfolds in unpredictable rhythms — from the pulse of strobe-like flashes to the fluidity of slow motion — while space oscillates between shadowed atmospheres and a vibrant green backdrop. Each frame releases its full energy in a play of contrasts, free from order and continuity, where everything lives in the fleeting instant, unique by nature from both the one before and the one after.
Visual play
Against dark backdrops, each shot highlights the eyewear while echoing the campaign’s overall rhythm, evoking movement and action in compositions that create the illusion of models suspended in midair. Bold silhouettes, signature details, and striking design converge to define the collection’s glamorous allure.
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