Dolce&Gabbana’s stylistic codes meet the unique beauty of Rome in the new Spring/Summer 2026 Eyewear Campaign, shot by Karim Sadli under the artistic direction of MAYBE (Charles Levai & Kevin Tekinel).
The allure of the eternal city
Rome, its streets, its art and its iconic landmarks, creates a captivating backdrop, evoking a classic elegance and a form of contemporary romanticism, where traces of history meet modern compositions. A sophisticated duality of seemingly opposing concepts takes shape—an integral part of the brand’s DNA—coexisting in harmony to give life to something new.
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Emotions in motion
The campaign blends a cinematic-inspired aesthetic with a vibrant, spontaneous energy. Within this setting, the gestures, gazes and movements of the models—including Kit Butler—and the female cast—including Lulu Tenney—unfold with fluidity and ease, expressing a narrative of emotion.
Signature models
Dolce&Gabbana’s iconic codes are presented through a minimal, refined and sharply defined lens, highlighting the distinctive design of the Eyewear Collection. Among the key styles, Devotion for her—defined by sinuous lines and wide temples adorned with the Sacred Heart—and DG Divo for him, elevated by a subtle chevron motif engraved on gold-plated metal.
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Each creation takes centre stage in both stills and videos, revealing—or at times concealing—the gaze of the models as they interact with one another or immerse themselves in the atmosphere of the Eternal City, thus creating a passionate dialogue between place, style and authenticity.
