Some summers stay with you forever—the scents, the colors, the emotions. Light Blue has always captured these unique sensations with fragrances for her and him. Now, 25 years after its debut, these iconic scents are reimagined, inviting you to a Mediterranean summer that feels endless.
New faces, new story
The new campaign, directed by Gordon Von Steiner, takes us through the wonders of Capri, guided by an intriguing new couple: top model Vittoria Ceretti and actor Theo James. Together, they embody the passion, intensity, and freedom of a summer romance, suspended between dream and reality.
Behind the magic of a shot in Capri
Between the Faraglioni and the endless sky, the behind-the-scenes of the campaign becomes a story of the senses. The shots are mixed with moments of genuine connection: the stars share secrets, laugh, and immerse themselves in the blue. The director captures the moment, but it’s the light of Capri and their chemistry that does the rest. Every gesture, every glance, is the essence of Light Blue.
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Light Blue Fragrances, icons for 25 years
Light Blue Eau de Toilette and Light Blue Pour Homme Eau de Toilette continue to evoke sun-drenched, carefree days on the island of Capri. Master perfumer Olivier Cresp creates the women’s version: lemon, apple, and cedarwood awaken the senses with elegance; Alberto Morillas crafts the men’s fragrance with a woody aromatic blend of lemon, rosemary, and patchouli. The sleek design of the new bottles, with satin glass and deep blue enamelled caps, captures the essence of Italian elegance.
The magic of the island in two new olfactory creations
Light Blue Capri In Love Eau de Parfum and Light Blue Capri In Love Pour Homme Eau de Parfum capture the essence of Capri’s breathtaking views and sunlit cliffs. Perfumer Emilie Copperman brings the women’s fragrance to life with a delicate blend of jasmine tea, the crispness of apple, and the spicy warmth of Longoza. For the men’s scent, Alexandra Carlin blends the spicy character of black pepper, the green freshness of Capri fig, and the refined depth of patchouli to create an intense and unforgettable trail. Both fragrances are presented in bottles featuring blue majolica designs, a timeless tribute to Capri’s decorative artistry.
Light Blue Family
From the timeless Light Blue duo to the new Light Blue Capri In Love Eaux de Parfum, this collection invites you to embrace summer with style, passion, and an unforgettable fragrance.
