Following the success of last year’s edition, the Dolce&Gabbana Light Blue Summer Tour returns. Created exclusively in partnership with Douglas and Nocibé, this experiential format offers a sensory journey combining entertainment, personalised consultations and fragrance discovery.
The tour will visit several European countries—including Italy, Germany, the Netherlands, France and Poland—bringing with it all the brightness and sensuality of the iconic Light Blue collection. The new Light Blue Eau de Parfum and Light Blue Pour Homme Eau de Parfum will serve as the common thread throughout this immersive experience.
At the heart of the tour is a Blu Mediterraneo themed kiosk, welcoming visitors into a unique space dedicated to relaxation and entertainment. Through digital consultations and makeup stations, guests can explore the world of Dolce&Gabbana Beauty in a personalised way.
Completing the experience is a programme of engaging activities, including photo opportunities in front of Capri’s iconic Faraglioni, musical moments with a themed jukebox, and refreshing lemonade breaks inspired by the collection’s citrus notes.
Discover all the tour stops:
ROME
June 19 – 21
Piazza San Silvestro
DÜSSELDORF
June 30 – July 4
Joachim Erwin Platz
LEIDSCHENDAM
July 8 – 12
Westfield Mall of the Netherlands
WARSAW
JuLY 16 – 19
Westfield Arkadia
CANNES
July 30 – August 2
Jardins Mondrian
MARINA DI VARAZZE
August 6 – 8
Porto Marina di Varazze
RICCIONE
August 12 – 16
Piazzale Roma
CATANIA
August 20 – 23
Piazza Università
AGRIGENTO
August 27 – 30
Piazzale Giglia a San Leone
Experience the Light Blue Summer Tour
Discover the beauty kiosk inspired by Mediterranean atmospheres. Book your personalized session and let yourself be transported into the world of Light Blue.
