Dolce&Gabbana returns to the world of gaming with Light Blue Island, a virtual experience on Roblox designed to engage new generations and tell the story of the brand’s iconic fragrances in an innovative way.
Set in a digital reconstruction of the island of Capri, a backdrop for the Light Blue campaigns, the experience takes users on an interactive “treasure hunt” to discover the new Light Blue Eaux de Parfum and the iconic Eau de Toilette fragrances.
Among the exclusive content, interactive mini-games allow players to explore the island and collect illustrated ingredient cards. By matching the correct pairs, the olfactory formulas are gradually revealed, eventually coming together to recreate the four fragrances.
By completing the various challenges, participants will unlock limited-edition digital rewards to customize their avatar, including the new Light Blue Alcohol‑Free Perfume Gel, a tennis racket, a cooler bag, and a travel pillow adorned with the Blu Mediterraneo motif.
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The Dolce&Gabbana Light Blue experience continues on Roblox
An Interactive Journey Featuring Quests and Mini-Games to discover the new Light Blue Eaux de Parfum fragrances Inspired by the colors and scents of the Mediterranean.
