Dolce&Gabbana returns to the world of gaming with Light Blue Island, a virtual experience on Roblox designed to engage new generations and tell the story of the brand’s iconic fragrances in an innovative way.
Set in a digital reconstruction of the island of Capri, an iconic backdrop for the Light Blue campaigns, the experience takes users on an interactive “treasure hunt” to discover the new fragrances Light Blue and Light Blue Capri In Love.
The players, guided by missions and mini-games, will explore the island to collect hidden ingredients, unlocking increasingly enchanting areas among the Faraglioni, gardens, and luxurious villas. Objective: to recreate the formulas of fragrances in special digital laboratories.
In exchange, an exclusive accessory to customize your Roblox avatar, inspired by the Dolce&Gabbana style, as well as the possibility to take virtual selfies in the most scenic locations of the game.
A project that brings Dolce&Gabbana Beauty to the heart of one of the platforms most loved by Gen Z – with over 97 million active users per day – and opens a new chapter between fashion, beauty, and the metaverse.
This is a carousel with slides that move either left or right. Some images have a zoom button that lets you expand the carousel. Use next and previous buttons to navigate the slides and use the X to close the carousel when it is expanded.
The Dolce&Gabbana Light Blue Universe Comes to Life on Roblox
An Interactive Journey Featuring Quests and Mini-Games to Discover the Iconic Fragrances Inspired by the Colors and Scents of the Mediterranean.
