Light Blue Summer Tour: the Dolce&Gabbana summer comes to town

An itinerant pop-up bringing the spirit of Capri to major European cities. Fragrances, beauty experiences, relaxation, and Mediterranean charm

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May 2025

0 min read

Dolce&Gabbana brings the sun, sea, and colors of Capri across Europe with the Light Blue Summer Tour—an open-air beauty experience celebrating the Light Blue fragrance family: the iconic Light Blue Euax de Toilette and the new Light Blue Capri in Love, for her and for him.

The journey begins in Italy and passes through some of Europe’s most iconic destinations – Austria, Germany, France, and Spain – transforming city squares into enchanting corners of Mediterranean paradise. Taking center stage is a specially designed truck, decorated like a 3D postcard from Capri, offering fragrance lovers and curious passersby an authentic Mediterranean escape filled with sunny views and scented breezes.

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Inside the traveling pop-up, it’s not just about perfume: visitors are invited to enjoy a personalized flash make-up session —bookable from May 20 at lightbluesummertour.dolcegabbana.com—and take a pleasant break with exclusive goodies, lemon popsicles, and lively ping pong matches, all wrapped in the iconic Blu Mediterraneo print.

A tour that blends beauty, lifestyle, and the allure of Made in Italy, bringing the magic of Capri everywhere and letting everyone experience the dream of a Light Blue summer.

 

Discover all the tour stops:

 

MILAN
May 27 – June 1
Piazza Gae Aulenti

 

VIENNA
June 5 – 8
MuseumsQuartier Kulturstrand

 

MUNICH
June 11 – 14
Maximiliansplatz

 

DÜSSELDORF
June 17 – 21
Joachim-Erwin-Platz

 

HAMBURG
June 25 – 28
Westfield Hamburg-Überseequartier

 

PARIS
July 3 – 6
Gare St. Lazare

 

BARCELONA
July 10 – 15
Maremagnum Odisea Square

 

MARINA DI VARAZZE
July 25 – 27
Marina Port

 

ROME
July 31 – August 3
Piazza San Silvestro

 

BARI
August 7 – 10
Largo Luigi Giannella

 

RICCIONE
August 20 – 24
Piazzale Roma

Experience the Light Blue Summer Tour

Don’t miss the chance to hop aboard the beauty truck. Book your personalized session now and dive into the world of Light Blue.

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